It’s almost time.

Beaujolais Day is kind of an unsung holiday in the US. Sandwiched between Halloween and Thanksgiving, it’s an excellent excuse to celebrate something that’s a little Old World with New World.

What “is” Beaujolais Day?

At one minute past midnight on the 3rd Thursday in November, over a million cases of this wine begin their travels from the vineyards that produced them. The French declare,

Le Beaujolais Nouveau est arrivé!


The Beaujolais Nouveau has arrived!

As you can imagine, in France it has become almost mythic. It’s a literal race to be the first to serve the year’s first Beaujolais Nouveau, whether by boat, truck or bike.  This single harvest accounts for over 1/2 of the produce from the Beaujolais region.

Who’s this Georges Dubeouf?

Basically, the largest marketer and producer of Beaujolais Nouveau, as derived from the Gamay grape–or, stop into the store, and we’ll introduce him to ya ;)

Ok, I get it’s a tradition…but does it taste good?

This is pretty much the closest you’ll get to a white wine in a red wine–practically zero tannins, and flavors of strawberry and strawberry. Since the wine is picked, pressed, and bottled so quickly, it doesn’t ferment as long as most reds, and as such, it’s a very fruity, easy-to-suck-down kinda wine. It can also be served chilled, which is considered a no-no for most reds, but adds to quaff-ability.

As a side note, this wine pairs well with most Thanksgiving dishes, and is very popular since it’s so light, and is a great gateway from white wines to red wines.

So get in line, and get bottles of Nouveau before it’s delivered by boat!*

*i.e. the slowest method of travel.